Market Finder: How to Tackle International Payments

Market Finder: How to Tackle International Payments


all right I’m Yvette Bohannon and I’m
Steeve Klebe on behalf of Google we are really excited to introduce this program
and share with you the benefits of the knowledge we’ve gathered in our journey
to help you expand your business when we talk about international payments we’re
referring to ways merchants can offer their customers the ability to pay with
the payment method those customers prefer whether it’s with credit cards
through convenience stores or a wallets in or outside of their home country if
there’s one thing we’d like you to take away from this video it’s the importance
of having payments as a core component of your global expansion strategy as you
think about entering a new country it’s important to understand how consumers
prefer to pay for different goods and services payments should be a critical
component of your strategy and not an afterthought you may have a great
product offering that you haven’t invested the time and understanding your
potential consumers and their preferences in your target countries
your launch may be delayed and you may miss out on many potential sales if you
take an airline ticket purchase for example in some countries like the US
people will naturally pay with a credit card but in Brazil the consumer it will
often prefer to pay with something called a balletto which is a direct bank
transfer based form of payment and for small purchases like an app or music
download in some countries consumers will prefer to use a debit card while in
other countries consumers will prefer to load cash into an e wallet that’s why to
get started you need to know what form of payment customers in the target
country prefer the associated risk management and cost implications and
finally and maybe most importantly the vendor that can support those payment
methods Yvette and I are thrilled to have been asked to consult on this
program we hope that by sharing our decades of experience you our valued
advertising clients will be able to accelerate your expansion and improve
the results you can achieve

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