Would you pay $235 for a football kit? | CNBC Sports

Would you pay $235 for a football kit? | CNBC Sports


The start of a new Premier League season
brings with it a host of new players, and with them, an array of
colorful fresh club kits. All 20 Premier League clubs freshen
up their look every summer, with fans buying up the new shirts
to match the stars on the pitch. For the 2018/19 season though,
kit prices are hitting an all-time high. For the first time in England, the average
price of the full ensemble will be $125. And the most expensive of the lot?
Manchester United. United’s new strip, which includes a basic
adult short-sleeved shirt, shorts and socks tops the price charts at $150, while
their fully printed ‘authentic’ kit, the same one worn by players on matchdays,
comes in at more than $235. Manchester United is ranked as the
world’s most valuable soccer team generating more matchday revenue here
at Old Trafford than any other team. And in 2015, United signed a lucrative
$965 million deal with Adidas to make its kit. I think that the football kits should be half the
price they are now and even lower than that. And even at that price there’s a good
profit level for the football club. I think it’s greed at the
moment to be honest. Wearing your club’s colors is seen as
a way of feeling closer to the team, with thousands of shirts being bought every
year by fans, no matter what the design. Weighing up the competition when it comes to
looking at the Premier League kit price table makes for some
interesting reading. So Manchester United top the league,
slightly more expensive than Roman Abramovich-owned Chelsea
and Abu Dhabi-backed Manchester City. North London club Arsenal
make up the top four. Further down the list and it’s Burnley propping
up the rest with a full adult replica kit of $96. The top-priced kit is made by Adidas, with
two of the next three manufactured by Nike, with Arsenal’s Puma shirt in fourth. So what influence can elite athletes have
with particular brand associations? You probably look at somebody
wearing a football kit, a replica kit, 10, 20 times more
than they wear a normal shirt. So are they getting the value
out of it, is it a must-have item? Pogba’s probably the best
example of where you’ve seen an unbelievable partnership
between the club and the brand. Adidas were the first to reveal that Pogba
had actually signed for Manchester United. That was a game changer,
that had never been done. And that showed the power of the brand
working with the power of the club together. A good shirt never really goes out of fashion either.
A classic design can always be freshened up for a whole new audience, as was
evident in the 2018 World Cup. You saw, like Adidas, they had a lot of shirts
that were based on previous tournaments. Spain had one from ‘94,
Germany’s was based on 1990, Columbia 1990 as well so yeah, they do play
a big part in the current design of shirts. Despite winning the Premier League title with
a record 100 points here at the Etihad Stadium, Manchester City don’t even come close to
their local rivals when it comes to shirt sales, with the red half of Manchester
shifting nearly three million a year. Hi guys, Adam here,
hope you enjoyed the video. Don’t forget to comment and
subscribe in the places below. Let us know as well any other sports
stories you think we should be covering, and check out these videos
over here. See you next time.

67 comments on this post

    Johny Giovani

    MU is garbage team with anything overprice

    Reply

    TheUnknownNerd

    Based on the title this is my answer

    no

    Reply

    Juice 107

    Well I mean people waste money on online currency so…

    Reply

    Edge of Chaos

    It's not called soccer in the UK unlike us

    Reply

    jordan wright

    It won't be dollers if it's an English club

    Reply

    Jacob Kelly

    Is it a waste of money?
    Yes
    Will I still buy it every year?
    Oh yes

    Reply

    ficokr

    the only thing man u is leading in as of now

    Reply

    ATS

    Just get some fake crap
    I got a Brazil jersey full sleeves looked exactly like the one worn in 2018 wc
    For 35 dollars

    Reply

    MarzyDoe

    Who even buys a full kit

    Reply

    King Reef

    No players kits worth more than 10$

    Reply

    doge

    Smoking str8 dicc

    Reply

    Estie Vlogs

    Why not

    Reply

    Harris Patterson

    No not that utd kit 🤮🤮🤮

    Reply

    Ollie Warren

    2:36 you look better in pompey colours than as a scummer!

    Reply

    DatBi N & G

    I thought that was Landon Donovan

    Reply

    Dan R

    Which kind of neek buys shorts and socks

    Reply

    NewClouds

    Arsenal always fourth lol😂

    Reply

    Troy

    well if you are rich and a very big fan, you would buy it, but lets be honest… who tf would want to be a MU fan, you'd literally torturing yourself

    Reply

    TheJenni347

    Buulllllsssshhhhiiiittt! Everyone knows Real Madrid is the most valuable and more important fútbol team in the world!!! Nice try tho!

    Reply

    Harry Murphy

    Wouldn’t for a UTD kit
    But for a Liverpool shirt 🤙🤙

    Reply

    XXLinxGamingXX

    Soccer team … lol

    Reply

    Carlos Correia

    HELLL NO

    Reply

    Caitlinmorrisxx

    I have one of those match magazines from 2012 where they were advertising Man U kits and an adults top was only £40 , that’s the price of the kids prices now it’s disgusting I love football replica but they definitely aren’t worth the price they are sold for

    Reply

    IT'S 2 FRIKKING A.M. GO TO SLEEP!!

    The only thing crappy about Man Utd these days are the Yankee money-hungry Glazers…
    Get 'em and their debts out of Manchester plz.

    Reply

    LeChi Bao

    Gasppp!!! Did you just say nyke!

    Reply

    Onthatkkonthatkk From Fifa

    Not man utd

    Reply

    Jtejeda 1122-_0

    Id buy a football kit for that much but not from man united they lost 3-1 to westham lmao

    Reply

    Powerplay Studios

    Full kit wanker

    Reply

    ClickBait Gaming

    Literally no one buys a full kit because who wants to be a full kit wanker

    Reply

    fahad salama

    No

    Reply

    Gonçalo Paup3pe

    Noone buys the full kit…

    Reply

    Alex Hong

    lol this guy doesn't know how to pronounce Nike ahaha

    Reply

    black skull

    So liverpool kit is cheaper than wolves?😂

    Reply

    Jamie Major

    Wrong, arsenal make more money on match day than any other club

    Reply

    Gianfranco Iaia

    If you don’t know about DHgate and Alliexpress you deserve to get ripped off $235 for a soccer kit…..

    Reply

    Youzzef

    I bought my kit when I was at London for more than 560 Saudi Riyals , it’s more than 100£ , it’s too much!!

    Reply

    Tom Broadbent

    Don't be full kit wanker

    Reply

    ben morrison

    This is click bate nobody wants to be a full kit wanker

    Reply

    JEFFREY

    LoL wtf??? Who would???

    Reply

    Tom Delany

    Don't be a full kit wanker, kids

    Reply

    Captainzoom 2210

    Man city shirt sales will increase from new plastics

    Reply

    The Villain

    Id pay $235 if I were a die hard fan😎

    Reply

    Charlie S

    They really need to lower the prices. 240 is just too much

    Reply

    Kai Ali

    I love how their called replica and still sell for over £100

    Reply

    Swoosh99

    No.

    Reply

    SILAS BOLDT

    That’s soccer??

    Reply

    Sami Tekkers

    Poor man had to wear a liverpool shirt

    Reply

    Graffiti Boy

    No

    Reply

    ORANGE JUICE

    34 million plastic united fans

    Reply

    Azooku

    For my team ours are like $200-$300

    Reply

    Caroline Gilmore

    Soccer 😣😣😣
    Just why
    Us🏴󠁧󠁢󠁥󠁮󠁧󠁿made it

    Reply

    Finlay Winter

    full kit wankers

    Reply

    Sammi Figueroa

    short answer: YES

    Reply

    Jack Redmond

    Don’t get involved in our football America thanks

    Reply

    apokaliptoh

    Yes and its football

    Reply

    Duke

    Lol man u doing so bad atm

    Reply

    Freddie Mercury

    Surprise surprise arsenal 4th

    Reply

    Aa Gg

    Buy them at the end of the season, or better, don't buy a new one, I always like people who have old jersey's as it indicate how long they are fans of the team (or when they became to fat and had to buy a new one)

    Reply

    The Pigeonator

    Where was he with all of those shirts?

    Reply

    David Delgado

    So what, fat asses shouldnt be wearing that material anyway

    Reply

    BertSesh

    Full kit wankers

    Reply

    Biz Prat

    Those who buy United's jersey hold the biggest L in history

    Reply

    ShadowSeventy

    Arsenal 4th again

    Reply

    Naghouj

    #GGMU #JoseOut 🔴🔴🔴🔴🔴🔴🔴🔴

    Reply

    Johnson Taylor

    Soccer is a sport for men who couldn’t play other challenging sports. A silly sport spread during a time the world was coming together, and the fact it appeals to the poor since it requires basically nothing to play it now helps it enjoy its moderate success.

    Reply

    Ade

    Why would a British man say soccer 🤦🏽‍♂️

    Reply

    Everyday Products

    Lol British call football = socca

    Reply

    Everyday Products

    Bought my Feyenoord shirt for 25 euro from the official shop, bought my Juventus shirt for 120 euro from the official shop.

    Reply

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